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We will always make sure your Personal Information is safe and secure. This Privacy Policy explains how we collect, record and use the information you give us. It also explains the choices you can make about the way your information is collected and used. If you provide us with Personal Information, it means you’re giving us your permission to collect, use and transfer it in the ways set out in the Privacy Policy.


Our website is and our app is URBAN REWARDS. We’ll refer to these and other services which require you to provide us with your Personal Information collectively as the “Service” in the rest of this policy.


For the purpose of the Data Protection Act (the “Act”), the Data Controller of our Services for our customers is Urban Burgers Group Limited. Our registered company number is 09826635. All information will be held and used in accordance with the Act. More information on the Act can be found on the GOV.UK website.


Privacy Policy


This Privacy Policy governs the manner in which URBAN BURGERS GROUP LTD collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”) or our loyalty program (“App”). This privacy policy applies to the Site and all products and services offered by URBAN BURGERS GROUP LTD, including our URBAN REWARDS program.


What Information Will Be Collected About Me?


When you visit URBAN or use our Site or App, you may provide us with information personal to you, like your name, address, postcode, email address, mobile phone number, and date of birth, and other information outlined below (your "Personal Information"). You may provide additional Personal Information if you wish.

You may provide us with Personal Information in a number of ways:


  1. by joining the URBAN REWARDS loyalty program (either online or via the App) or by subscribing to receive email, SMS or Push communications from us. To become a member of the loyalty program you must provide us with your name, email address, date of birth and postcode, but you may provide us with additional information if you choose to do so.

  2. when using one of our Eat In services, such as table reservation, virtual queue management or completing an order at your table you may be asked to provide basic registration details such as your name, email address and a contact phone number.

  3. by allowing us to collect your physical geolocation through our App (if you have enabled Location Services) or website (e.g. to determine your nearest location for online order fulfilment).

  4. by purchasing or receiving a URBAN Gift Card online (in order to protect or spend any of your balance).

  5. by registering to use our in-restaurant Wi-Fi services.

  6. by signing up for promotions or competitions.

  7. by corresponding with our Customer Experience team by email, live chat, in writing, on social media or telephone, in which case we may retain the content of your emails, letters or conversations together with your title, name, email address, the social media username that you’re using, telephone number and our responses.


We may also collect information about your device, including (where available) your IP address, operating system and browser type, the geographical location of your device, how you use our Service, and the date and length of your visit.  This information is collected automatically. This information is aggregated and it does not identify you as an individual. We do this to help improve your experience on our Service.


We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.


Location Data

Definitions and additional background:

  • When mobile apps are downloaded from the app store, you will be given options of when and if Location Services will be allowed. You can always change these settings in the mobile device and app settings.

  • Location Data is the geographic position of a mobile device.

  • Foreground Location Service provides device location information to the app while the app is being used.

  • Background Location Service provides device location information to the app even when the app is not open.

  • Mobile app notifications (Push messages) visible in the mobile device notifications

  • Mobile app messaging (Pull messages) visible inside the mobile app

  • If you provide links to reference materials, you may want to include links to instructions on how users can disable location services. Google and Apple provide such links:


Web Browser Cookies


Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


How We Use Information


URBAN BURGERS GROUP LTD collects and uses Users personal information for the following purposes:


To personalise user experience

We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.


To improve our Site and other Services

We continually strive to improve our offerings based on the information and feedback we receive from you.


To improve customer service

Your information helps us to respond effectively to your customer service requests and support needs.


To send periodic emails

Users' email addresses will only be used to respond to their enquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or the User may contact us via our Site.


If you’re using the App (and you have given us permission to do so by enabling this on your device), we may send you ‘Push’ notifications containing information about our products and services and provide you with information in the App.


We may also use your information for:

  • notifying you about changes or updates to any of our Services;

  • carrying out market research and product development;

  • meeting legal, regulatory and compliance requirements;

  • investigating any complaints about the Service;

  • investigating any safety or security incidents or breaches;

  • fraud prevention purposes

  • the protection of our employees, customers and property via the use of CCTV in our restaurants.



For support, you can get in touch via the Contact page on our website or by emailing us here.


How We Protect Your Information


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.


Sensitive and private data exchange between the Site and its Users happens over an SSL-secured communication channel and is encrypted and protected with digital signatures.


Sharing Your Personal Information


We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.


Third-Party Websites


Users may find advertising or other content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Changes To This Privacy Policy


URBAN BURGERS GROUP LTD has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.


Your acceptance of these terms


By using this Site or our App, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site or App. Your continued use of the Site or App following the posting of changes to this policy will be deemed your acceptance of those changes.


Contacting us


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:



First Floor 6 Durham Lane




This document was last updated on 24th April 2024.

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