top of page

PRIVACY POLICY

​1. Introduction

 

Urban Restaurants Group Ltd (“we”, “us”, “our”) is committed to protecting your personal data and being transparent about how we use it. This Privacy Policy explains how we collect, use, store and share your personal information, the lawful bases on which we rely to do so, and your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

​

This policy applies to customers who interact with us in our restaurants, via our websites, mobile applications, self-service kiosks, online ordering platforms and through our URBAN REWARDS loyalty programme.

 

2. Data Controller

​

Urban Restaurants Group Ltd is the primary Data Controller for the personal data processed in connection with our services, ordering systems and loyalty programme.

​

If you have any questions about this policy or how your data is used, you can contact us using the details set out in Section 11.

​

3. Personal Data We Collect

 

Depending on how you interact with us, we may collect the following categories of personal data:

  • Contact details (such as name, email address, phone number)

  • Account and loyalty information (including URBAN REWARDS membership details and reward activity)

  • Order and transaction data

  • Payment information (processed securely by payment providers; we do not store full card details)

  • Device and technical data (such as IP address, browser type, device identifiers)

  • Location data (where enabled on your device)

  • Communications and customer support records

  • Marketing preferences

 

4. How We Use Your Personal Data

​

We use personal data to:

  • Provide and manage food ordering, payment and collection services

  • Administer the URBAN REWARDS loyalty programme

  • Communicate with you about orders, rewards and service updates

  • Provide customer support and respond to enquiries

  • Improve and optimise our services, systems and customer experience

  • Send marketing communications where you have opted in

  • Prevent fraud and ensure system security

  • Comply with legal and regulatory obligations

​

5. Lawful Basis for Processing

 

We process personal data only where we have a lawful basis to do so. Depending on the circumstances, this may include:

  • Performance of a contract – where processing is necessary to provide our services, including administering orders, gift cards and participation in the URBAN REWARDS loyalty programme.

  • Legitimate interests – where processing is necessary for purposes such as operating and improving our services, customer support, fraud prevention, analytics and business administration, provided these interests are not overridden by your rights.

  • Legal obligation – where we are required to process data to comply with applicable laws and regulations.

  • Consent – where you have actively opted in to receive marketing communications or enabled optional features such as push notifications or location services. You may withdraw consent at any time.

 

6. Loyalty Programme and Third-Party Providers

 

Our URBAN REWARDS loyalty programme is operated using third-party service providers who support functions such as account management, rewards tracking, ordering functionality, communications and analytics.

​

We may change loyalty scheme or ordering technology providers from time to time. Where this occurs, we may securely transfer loyalty programme member data from an outgoing provider to a new provider to ensure the continued operation of the programme. Such transfers will be carried out in accordance with UK GDPR, and personal data will only be used for the purposes of administering the loyalty scheme and related customer services.

​

All third-party providers are required to:

  • process personal data only on our instructions,

  • implement appropriate technical and organisational security measures, and

  • comply with applicable data protection laws.

 

7. Marketing Communications

 

Where you opt in to receive marketing communications or participate in the URBAN REWARDS loyalty programme, Urban Restaurants Group Ltd controls how your personal data is used for marketing purposes.

​

We may use third-party service providers to assist with sending communications, managing loyalty rewards and analysing campaign performance. These providers act on our instructions and do not use your personal data for their own marketing purposes.

​

You can opt out of marketing communications at any time by using the unsubscribe link in our messages or by contacting us directly.

​

8. Data Sharing

 

We may share personal data with:

  • Technology providers supporting ordering, kiosks, loyalty programmes, analytics and communications

  • Payment service providers

  • Professional advisers and regulators where required

  • Law enforcement or public authorities where legally necessary

 

We do not sell your personal data.

 

9. Data Retention

 

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including the administration of our services, loyalty programme participation, legal, accounting and reporting requirements. Retention periods vary depending on the type of data and applicable legal obligations.

​

10. Your Data Protection Rights

 

Under UK data protection law, you have the right to:

  • request access to your personal data;

  • request correction of inaccurate or incomplete data;

  • request deletion of your personal data in certain circumstances;

  • request restriction of processing;

  • object to processing based on legitimate interests or for direct marketing;

  • request data portability where applicable;

  • lodge a complaint with the Information Commissioner’s Office (ICO).

 

You can exercise your rights by contacting us using the details below.

 

11. Contact Us

 

If you have any questions about this Privacy Policy or how we handle your personal data, or if you wish to exercise your data protection rights, please contact:

​

Urban Restaurants Group Ltd
Email: hello@urbanmail.co.uk
Registered Office: Unit 4 Herten Triangle, Herten Way, Doncaster, DN4 7FW

​

12. Changes to This Policy

​

We may update this Privacy Policy from time to time to reflect changes in our services, technology or legal obligations. The most current version will always be available on our website.

bottom of page