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REWARDS T&Cs

URBAN REWARDS TERMS & CONDITIONS

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Last updated: 11 May 2026

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1. Introduction

These Terms & Conditions (“Rewards Terms”) govern participation in the URBAN Rewards loyalty programme (“Programme”).

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The Programme is operated by Urban Restaurants Group Ltd (“URBAN”, “we”, “us” or “our”).

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By registering for, accessing or participating in URBAN Rewards, you agree to these Rewards Terms. If you do not agree, you must not participate in the Programme.

 

These Terms reflect the current configuration and operation of the URBAN Rewards programme.

 

2. About Us

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Urban Restaurants Group Ltd
Registered in England and Wales
Company Number: 16678485

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Registered office:
Unit 4 Herten Triangle
Herten Way
Doncaster
DN4 7FW

 

3. Eligibility

URBAN Rewards is available to individuals aged 16 years or over.

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Membership is for personal, non-commercial use only.

 

You may only maintain one active loyalty account unless otherwise authorised by us.

 

We reserve the right to refuse, suspend or terminate membership where we reasonably believe the Programme is being misused, manipulated or operated fraudulently.

 

4. How URBAN Rewards Works

URBAN Rewards is a tiered points-based loyalty programme.

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Members earn points on qualifying purchases made through participating URBAN locations and channels.

 

Earning Points

Members earn 5 points for every £1 spent on eligible purchases.

 

There is no minimum spend required to earn points.

 

Points are awarded based on the final amount paid after any discounts, offers, vouchers or promotions have been applied.

 

Customers may still earn points when redeeming rewards or using discount codes, provided a qualifying payment is made.

 

Points have no cash value, cannot be exchanged for cash, and cannot be transferred between accounts.

 

We may exclude certain products, transactions or promotional activities from earning points at our discretion.

 

5. Rewards & Tier Structure

Members unlock rewards based on points accumulated within the Programme.

 

Tier Rewards

Tier 1 - 300 points - Free Regular Fries

Tier 2 - 600 points - Free Milkshake or Premium Side

Tier 3 - 900 points - Any Free Burger

 

Eligible Reward Items

 

Eligible rewards currently include:

  • Regular Fries

  • Milkshakes, including Mini Shakes

  • Premium Sides, including:

    • Onion Rings

    • Mozzarella Sticks

    • Chilli Cheese Bites

  • Any Burger, including any size or protein option

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Reward Rules

Only one reward may be redeemed per transaction.

 

Where multiple eligible items are present in a basket, the lowest-priced qualifying item will be discounted automatically.

 

Rewards cannot be exchanged for cash, credit or alternative items unless required by law.

 

6. Reward Expiry

Rewards must be redeemed within 30 days of being issued. Other discounts and free items may have different expiration periods. These will be set out in the emails sent accompanying the reward/discount given.

 

Expired rewards will automatically be removed from your account and cannot be reinstated.

 

Points and rewards may also expire or be removed where an account is inactive, suspended or terminated.

 

7. Programme Reset & Repeat Cycles

Once a member reaches and redeems the highest reward tier at 900 points, the points cycle resets automatically.

 

Members may then immediately begin earning points again and repeat the reward cycle indefinitely.

 

Previously unlocked rewards do not carry over into the next cycle once redeemed or expired.

 

8. Sign-Up Bonuses & Promotional Offers

New customers may receive bonus points when creating a URBAN Rewards account.

 

The standard sign-up reward is currently 100 bonus points for new members.

 

During promotional launch or migration periods, alternative sign-up bonuses may apply. Existing customers migrating from a previous loyalty platform may receive enhanced bonus points offers for a limited time.

 

Promotional sign-up offers:

  • may be time-limited;

  • may only apply once per customer;

  • cannot be combined unless explicitly stated; and

  • may be amended or withdrawn at any time.

 

We reserve the right to withhold, remove or reverse bonus points where we reasonably believe abuse or duplicate account creation has occurred.

 

9. Account Responsibility

You are responsible for keeping your account information accurate and up to date.

 

You are also responsible for all activity carried out through your account.

 

We may suspend or terminate accounts where we reasonably believe:

  • account details have been shared or compromised;

  • false or misleading information has been provided;

  • duplicate or fraudulent accounts have been created; or

  • the Programme has been abused or manipulated.

 

If an account is terminated, any unused points or rewards may be forfeited.

 

10. Third-Party Technology Providers

URBAN Rewards is supported by third-party technology providers that assist with:

  • loyalty account management;

  • rewards tracking and redemption;

  • ordering and payment integration;

  • customer communications; and

  • analytics and reporting.

 

Third-party ordering, payment or digital services may be subject to separate terms and privacy policies operated by those providers.

 

11. Changes to the Programme

We may amend, suspend or withdraw any part of URBAN Rewards at any time.

 

This includes changes to:

  • points earning rates;

  • reward structures;

  • eligible products;

  • redemption rules;

  • expiry periods; or

  • promotional offers.

 

Where changes materially affect members, we will take reasonable steps to notify customers through URBAN digital channels or the Programme platform.

 

Continued participation in the Programme after changes take effect constitutes acceptance of the updated Terms.

 

12. Privacy & Data Protection

We collect and process personal data in accordance with our Privacy Policy and applicable UK data protection laws.

 

This includes data used for:

  • loyalty account administration;

  • rewards tracking;

  • purchase history;

  • customer communications; and

  • analytics and programme operation.

 

Where loyalty systems or providers change, we may securely transfer relevant customer loyalty data to replacement providers to maintain continuity of the Programme, in accordance with UK GDPR and the Data Protection Act 2018.

 

13. Liability

Nothing in these Rewards Terms limits or excludes liability where it cannot legally be excluded.

 

Subject to this, URBAN shall not be liable for:

  • loss of points or rewards resulting from Programme changes, suspension or withdrawal;

  • technical interruptions or third-party platform failures;

  • unauthorised access to accounts outside our reasonable control; or

  • indirect or consequential loss arising from participation in the Programme.

 

14. Governing Law

These Rewards Terms are governed by the laws of England and Wales.

 

The courts of England and Wales shall have exclusive jurisdiction in relation to any dispute arising from these Terms.

 

15. Contact Us

If you have any questions regarding URBAN Rewards or these Rewards Terms, please contact us via our website or write to:

 

Urban Restaurants Group Ltd
Unit 4 Herten Triangle
Herten Way
Doncaster
DN4 7FW

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